- Date: 20th January 2018
- Client: Ghost Brew Co
- Services: Packaging design | Graphic design | Email design and build
A steep learning curve
I was approached by a local brewery to help them create can designs for three of their beers. It was my first packaging design project, so I had to learn everything along the way. As you can imagine, it was a steep learning curve, but I thoroughly enjoyed it and felt proud holding the final product once they got printed.
I designed the layout and made sure it meets all of the legal requirements. Ghost artworks and branding were done by someone else.
Keg clips and t-shirts
To accompany the cans I also had to design a series of keg clips and t-shirts that would help promote the beers. Keg clips were based on an existing design, while t-shirts used character artworks and some simple typography that showed beer information.
Email design and build
Finally, I designed and built a series of responsive emails that would promote the three cans and all of the other beers from Ghost series. I have also set up Ghost Brew Co MailChimp account and installed the templates, so that they were all ready to be sent out to their subscribers.