Ghost Cans

A series of beer can designs and spooky marketing materials
  • Date: 20th January 2018
  • Client: Ghost Brew Co
  • Services: Packaging design | Graphic design | Email design and build

A steep learning curve

I was approached by a local brewery to help them create can designs for three of their beers. It was my first packaging design project, so I had to learn everything along the way. As you can imagine, it was a steep learning curve, but I thoroughly enjoyed it and felt proud holding the final product once they got printed.

I designed the layout and made sure it meets all of the legal requirements. Ghost artworks and branding were done by someone else.

Keg clips and t-shirts

To accompany the cans I also had to design a series of keg clips and t-shirts that would help promote the beers. Keg clips were based on an existing design, while t-shirts used character artworks and some simple typography that showed beer information.

Email design and build

Finally, I designed and built a series of responsive emails that would promote the three cans and all of the other beers from Ghost series. I have also set up Ghost Brew Co MailChimp account and installed the templates, so that they were all ready to be sent out to their subscribers.

Working with Ghost Brew Co has been a great experience. I've learnt a lot along the way and fell in love with packaging design. From what I've heard, their Ghost cans have been a massive success and they're planning to expand the range.
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