- Date: 2nd December 2017
- Client: Personal project
- Services: Illustration | Packaging Design
Creating my dream project
After having worked with Ghost Brew I realised how much fun product packaging can be. Instead of waiting for another opportunity, I decided to create my own illustrated packaging for a made up brand. My keywords were: feminine, relaxed and modern – a product aimed at women who like to unwind with a cup of hot chocolate after a busy day. This is how the these tins came to life.
My idea was to show how drinking hot chocolate makes you feel. I came up with three flavours that would form a nice colour palette together and started exploring options. I sketched a grid of small thumbnails and filled it with various ideas. In the end I settled for raspberry – sweet and smooth – drifting through space, mint – refreshing – diving in the ocean and orange – uplifting – walking through a jungle.
Most of my digital illustrations have lineart, so working with flat shapes and adding lines as accents was a new process for me. I enjoyed working this way and I feel like I was able to see results much quicker. Since I decided to go for simple shapes and flat colours, I used texture brushes to add a bit of depth and detail.